Four concepts, one foundation.
Each concept applies the same precise 3D groundwork to a different goal – marketing a property, documenting a build, connecting many locations, or showing a state that does not yet exist.
The living spatial signature of your property – precisely captured, walkable any time.
Every building has an unmistakable spatial signature: proportions, the flow of light, materials and pathways. Raumpuls captures that signature in a precise, photorealistic 3D twin you can walk through any time and from anywhere – a living likeness rather than a collection of individual photos.
Explore concept Timeline 360The documented course of your building – as a navigable timeline of walkable states.
Construction projects change continuously – and that very course is often lost. Timeline 360 is our construction documentation in 3D: we capture the building at every relevant moment with the Matterport Pro3 as a fully walkable twin and line those states up into a navigable timeline. What makes it distinctive: every single standpoint in the building carries its own history. You position yourself virtually anywhere and switch from there through all construction stages – from the open shell through the installed building services to the finished wall. Instead of searching folders holding thousands of site photos, you simply go to the location and back in time.
Explore concept Location OrbitAll your locations as one connected digital universe – experienced consistently.
Companies with several locations face the same question: how do you convey the same high-quality impression everywhere? Location Orbit connects all your locations into one coherent digital universe of walkable 3D twins – consistent in quality and appearance, yet individual in the details.
Explore concept PlanbildThe planned state of your property – visible before the first tradesperson arrives.
Most purchase decisions are made about a property that does not yet exist in the form being shown: the empty flat before refurbishment, the plot before ground is broken, the floor before fit-out. Planbild makes that intended state visible before it is built – as a photorealistic visualisation, as a virtually furnished room, or as a side-by-side comparison of fit-out options. Where Raumpuls records what is there today, Planbild works on what is meant to be there: it translates drawings, specifications and intentions into images a non-specialist buyer understands – and that still match what eventually gets built.
Explore conceptOne foundation, four applications: how precise 3D work creates multiple uses
The four concepts on this page are not separate products but four answers built on the same technical foundation. Anyone who captures a building precisely once can use the result for marketing, documentation and location presentation – provided the capture was designed for that later use from the outset. The fourth concept turns the same precision towards a state that does not yet exist.
Why the intended use must be settled before capture
A capture for marketing follows different rules from one for construction documentation. Selling is about effect: good light, tidy rooms, appealing angles. Documentation is about completeness: the plant room, the crawl space and the corner behind the cupboard belong in it too, regardless of how they look. Anyone wanting both from one capture has to decide in advance – missing positions can only be added with a second appointment.
Raumpuls: the condition at a point in time
The first concept answers how a property looks and feels right now. It serves marketing, letting and internal coordination, replacing imagination with an actual sense of space. The practical benefit lies in reach: one link is enough for prospects to walk through before they enquire. That reduces viewings which would have led nowhere and improves the quality of those that remain.
Timeline 360: the course over time
The second concept addresses construction projects and portfolio holders. It records successive states and keeps each walkable – from the shell through the installed services to the finished wall. The decisive difference from conventional photo documentation is that every standpoint carries its own history: you position yourself virtually at a wall and switch from there through all construction phases. That answers the question photo folders fail at – not what the site looked like in May, but what lies behind this particular point.
Location Orbit: many places, one presence
The third concept addresses companies with several locations. The challenge there is rarely the individual capture but consistency: if every location is captured and presented differently, a fragmented impression emerges that damages the brand. A uniform capture methodology across all locations solves that – and incidentally creates a basis for recruiting, onboarding and facility management.
Planbild: the state that does not yet exist
The fourth concept answers a different question: not how a property is, but how it is going to be. Empty flats before refurbishment, a plot before construction starts, a floor before fit-out – in each case the decision is made about something that cannot be photographed. Planbild turns plans and building specifications into images a prospect without technical training can read: photorealistic visualisations, virtually furnished rooms, or several fit-out options side by side. The discipline lies in keeping the image and the contractual documents describing the same building.
What the concepts have in common
All four rest on the same requirement: the work must be dimensionally accurate, not merely attractive. A tour in which nothing can be measured is adequate for marketing and worthless for everything else. We therefore work throughout with methods that record geometry and image simultaneously. The extra effort compared with a pure panorama is small, the difference in later usefulness considerable – particularly when a property becomes relevant again years later.
How a project usually starts
In practice almost every project begins with the same question: what will the result be used for, and who will look at it? Scope, level of detail and timing follow almost automatically from the answer. A short conversation is usually enough to settle it – and it prevents the most common disappointment, namely a technically flawless capture that does not suit its actual purpose.
Where projects fail in practice
The most common reason for a disappointing result is not the technology but an unclear objective. If the intended use is decided only after capture, precisely the areas then needed are regularly missing – plant rooms, ancillary space, the condition behind a door that was locked on the day. This can only be remedied with a second appointment. A twenty-minute conversation before commissioning reliably prevents it.
What you can contribute in preparation
The most effective lever sits with the client: cleared rooms, clear sightlines, open doors, lights on and access to every area. Properties handed over in that condition are regularly captured a third faster than those where clearing or unlocking still has to happen on site. In occupied properties data protection is added: people must not be recorded identifiably, and documents and screens belong out of sight.
How the concepts combine
The four concepts are not mutually exclusive. A developer visualises the planned state as Planbild before the build, uses the timeline for documentation during construction, and takes the state after completion straight into marketing as Raumpuls. A multi-site business captures its locations within the Orbit and falls back on the timeline during conversions. The common denominator is the capture methodology: once it is defined, you can switch between uses later without starting over.