Location Orbit
All your locations as one connected digital universe – experienced consistently.
Companies with several locations face the same question: how do you convey the same high-quality impression everywhere? Location Orbit connects all your locations into one coherent digital universe of walkable 3D twins – consistent in quality and appearance, yet individual in the details.
Consistent
A shared standard of quality and experience across all locations.
Networked
Locations can be presented centrally, linked and rolled out together.
Versatile
Usable for brand, sales, recruiting and internal communication at once.
See it live: an interactive 3D reference
One presence for many places
The more locations there are, the greater the risk that the external presence drifts apart: differing photo quality, inconsistent presentation, outdated images. Location Orbit counters this with a shared standard. Each location is captured as a high-quality, walkable 3D twin and woven into a common experience that carries your brand consistently across every place.
More than marketing
A networked universe of locations works in many places at once. In sales, you give prospects and partners a realistic impression of your spaces without anyone having to travel. In recruiting, you show applicants their future environment. Internally, you create a shared, always-available reference for locations not everyone knows in person. One system, many purposes.
Build-up and upkeep
We capture your locations following a uniform approach so that quality and visual language match, and bundle them into a jointly usable whole. New locations can be added at any time and changed spaces updated. Your Location Orbit thus grows with the company and remains a current, dependable likeness of your real presence.
The real problem is inconsistency
Companies with several locations rarely have a problem with the individual photograph. They have a problem with the sum: one location was shot by the local advertising partner’s photographer, the second by an employee with a smartphone, the third not at all. On the website these sit side by side – creating exactly the impression a multi-site business can least afford: that quality depends on the location. Location Orbit therefore starts with the methodology, not the individual shot. Every location is captured to the same specification: same angles, same lighting conditions, same sequence of rooms.
Why this matters for recruiting
The most underrated use case lies not in sales but in hiring. Applicants increasingly decide on the impression of their future workplace – and a walkable tour answers questions nobody asks in an interview: what it actually looks like, how bright the rooms are, how the workshop is equipped. Particularly for locations away from metropolitan areas, this lowers the threshold to apply at all. The tour can be embedded directly in job listings.
Onboarding and internal use
In companies with many locations, every transfer, every cover arrangement and every onboarding costs orientation time. A uniform twin of all locations turns that into preparation that can happen before the first working day. Linked with information points – where each machine stands, where the emergency exits are, where the stockroom is – the marketing capture incidentally becomes an internal tool. In multi-site businesses with high turnover, this is frequently the point at which the investment pays for itself.
What matters organisationally across locations
With Location Orbit the technical capture is rarely the difficulty. The logistics are more demanding: access, contacts, operating hours and the state of the rooms differ considerably by location. A fixed checklist sent to every location in advance has proven itself – what has to be cleared, which areas should be accessible, who holds the key. Without that preparation, exactly the differences in quality arise that the concept is meant to avoid.
Building up step by step rather than as one big project
Not every company can have twenty locations captured at once. In practice a staged build-up works well: two or three locations are captured first, allowing the methodology to be tested – angles, level of detail, information points. What proves itself there is fixed as a specification and applied to the remaining locations. That spreads the investment, and it prevents the most expensive mistake: capturing twenty locations to a methodology that subsequently turns out to be unsuitable.
Uniform specifications, not uniform rooms
A common misconception holds that consistency requires locations that look alike. The opposite is true: grown branch networks in particular thrive on a site in a period building feeling different from one in a new development. What is standardised is not the room but the presentation – eye height, sequence, level of detail, image character and the way information is attached. Attempting to align the locations themselves instead sacrifices precisely the local character that creates loyalty on the ground.
Maintenance over time
A network of locations changes continuously: branches are added, refurbished or closed. Without defined responsibility the collection becomes outdated within a few years and then unusable as a whole, because nobody knows which state is current. A simple rule has proven itself: any structural change a customer would notice triggers a recapture of that location. Anything below that threshold stays as it is. This keeps the effort predictable and the collection credible.
What the effort per location realistically means
For a typical branch with a sales area, ancillary rooms and storage, capture takes a few hours – the business generally does not have to close, only the area being captured needs to be briefly clear. The real effort lies in coordination: naming contacts, arranging access, aligning appointments with operating hours. Across twenty locations that adds up to several weeks of lead time, even though the actual capture time stays short. That time belongs in the project plan, otherwise the rollout stalls.
Ready for the next marketing success?
Send us your pictures or floor plans. We will advise you free of charge on which visualizations will bring the highest return on investment for your property.