Interactive walkthrough convinces international major tenant
-40%
Marketing
+50%
Requests
100%
Achieved price
The Challenge
Marketing the extensive business park in Stuttgart proved to be a highly complex undertaking for Commercial Real Estate Stuttgart. A potential international major tenant showed strong interest in a long-term lease of several thousand square meters of usable space. However, at that time, the flexibly designed hall and office complexes were in a completely gutted, unstructured state. For the management of the large company, it was impossible to adequately envision the eventual room layout, modern infrastructure, and forward-looking logistics concept based on two-dimensional plans. The expectations of the international corporation for a modern work and logistics hall were exceptionally high. Customized room structures, open-plan offices with state-of-the-art technical connections, and optimized pathways for the staff were required. Since the decision-makers of the tenant were distributed across several worldwide locations, traditional presentation media reached their limits. Without a tangible, immersive, and location-independent visualization, the negotiations risked stalling and the prestigious major deal could be lost to a competing, already completed site.
Our Solution
FotoEstate developed a custom Augmented Reality (AR) solution to virtually bring the empty spaces of the business park to life. The basis was a highly precise 3D scan of the existing building structure. On this basis, our 3D artists created an interactive AR application that allowed representatives of the major tenant to walk through the empty halls on-site via tablet or AR glasses and see the future infrastructure displayed in real-time and at full scale. The app integrated various configurable layouts: with just one click, decision-makers could switch between a modern open-space office, an efficient high-rack warehouse, or combined laboratory units. All installations, climate systems, and lighting concepts were photorealistically rendered. In addition, a web-based version was provided, allowing board members at the international headquarters to meticulously follow the interactive tour via cloud streaming from a distance and directly influence the space planning.
The Result
The use of interactive AR visualization proved to be the decisive game changer in the final negotiation rounds. Commercial Real Estate Stuttgart was able to immediately dispel all concerns regarding space allocation and logistical feasibility. The decision-makers of the international major tenant were so deeply impressed by the technological innovation and transparent planning security that the final lease signing took place in record time. Through the AR application, the entire marketing phase was shortened by a remarkable 40%, preventing a potential months-long vacancy. The contract secured the developer a long-term full occupancy at 100% of the calculated top rent. The number of time-consuming inquiries and re-plannings demonstrably fell by half, as all construction details had already been clarified virtually in advance and approved by all global stakeholders. A tremendous success that impressively demonstrates the ROI of this technology investment.
Project Deep Dive: Process & Details
The initial situation: A demanding marketing
In the market for high-quality commercial real estate in the Stuttgart economic region, there is intense competition. Commercial Real Estate Stuttgart faced the task of securing a large-scale site with an anchor tenant. However, the physical reality on site – bare screed, unplastered walls, and open cable ducts – in no way reflected the potential of the modern business park. Traditional marketing methods such as printed brochures or static renderings were not sufficient to demonstrate the flexibility of the spaces (an experience we encountered in a similar form in the pre-marketing of a Munich residential complex). Major tenants today demand customized concepts that can be precisely integrated into their business processes. There was a lack of a convincing medium that could tangibly convey the vision of the project and bridge the gap between bare shell construction and a modern business park.
The hurdle: Overcoming uncertainty in potential customers
The biggest hurdle in renting large commercial spaces is the tenant's economic risk. Misplanning in the layout or logistical processes can cost millions during ongoing operations. The international prospect hesitated because the internal specialist department doubted the ceiling heights and the flexibility of the partition systems based on paper-based floor plans. In addition, the key decision-makers were located in the USA and Asia, which made on-site physical inspections logistically difficult. There was a paralyzing uncertainty about whether the property could meet the company's strict global corporate identity and ergonomics guidelines. This mental barrier blocked the entire sales process and threatened to bring the project to a standstill.
The concept: Visual excellence and attention to detail
The FotoEstate team designed an innovative visualization concept that focused on interactivity and complete immersion. Instead of passive images, we wanted to make the client an active designer of their future spaces. The concept involved digitally mirroring the entire commercial property and overlaying it with an intelligent augmented reality layer. We planned the accurate representation of modern workspace concepts, ergonomic lounges, and highly efficient storage zones. In doing so, we placed the highest value on technical precision: ventilation systems, cable ducts, and lighting systems were modeled exactly according to the real construction plans to provide the tenant with a reliable basis for decision-making that goes far beyond a simple promotional video.
The Implementation: Technology Meets Craft
The technical implementation began with a centimeter-precise laser scan of the entire business park by our surveying experts. From the point clouds, our 3D designers generated a highly optimized digital spatial model. For the AR implementation, we used advanced real-time render engines that guaranteed stable tracking data on mobile devices. On-site in Stuttgart, digital anchor points were set so that the virtual walls and furniture seamlessly aligned with reality without delay when viewed through the tablet. The user interface was designed intuitively so that the client's board members could test different room layouts and color variants live with a simple tap and examine them from every angle.
The result: A flawless marketing success
The result of the AR presentation was an all-round success. During the decisive walkthrough in Stuttgart, the local managers of the major tenant experienced a completely new dimension of real estate presentation. Doubts about the room dimensions vanished instantly as they virtually walked through their future offices. The simultaneous live transmission to the global locations led to immediate enthusiasm within the management team. The lease was signed without the usual lengthy renegotiations. Commercial Real Estate Stuttgart praised FotoEstate for the pioneering support, which not only prevented a costly vacancy but also established the company as a technological leader in the Stuttgart commercial market.
What our partners say
"The high-end retouching ensures our properties are always presented in the best light. Quality you can see immediately."
"Collaboration with FotoEstate is always straightforward and on time. We can fully rely on their expertise."
"The digital twins allow us to centrally and efficiently manage our nationwide portfolio from our headquarters."
"The cinematic tours convey not just a picture of the building, but a real sense of life. This goes down extremely well with our buyers."
"Through FotoEstate's 3D visualizations, we significantly shortened our time-to-market and secured our liquidity faster."
"FotoEstate's visual excellence is industry-leading. They help us present our premium properties in the best possible light."
"The high-end retouching ensures our properties are always presented in the best light. Quality you can see immediately."
"Collaboration with FotoEstate is always straightforward and on time. We can fully rely on their expertise."
"The digital twins allow us to centrally and efficiently manage our nationwide portfolio from our headquarters."
"The cinematic tours convey not just a picture of the building, but a real sense of life. This goes down extremely well with our buyers."
"Through FotoEstate's 3D visualizations, we significantly shortened our time-to-market and secured our liquidity faster."
"FotoEstate's visual excellence is industry-leading. They help us present our premium properties in the best possible light."
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