Our process for 'Digital Home Staging' (or Virtual Staging) completely solves this problem on the computer. You simply provide us with high-resolution photos of the empty Rooms. Our experienced 3D artists and interior designers take care of the rest. They analyze the vanishing lines, scale, and lighting in the photo. Then they place photorealistic 3D furniture, rugs, lamps, and decorations into the image. In doing so, we pay meticulous attention to correct shadow casting and physical reflections (e.g., the sofa reflecting in the lacquered parquet floor). The result is indistinguishable to the human eye from a physically furnished room. The advantage for you as a real estate agent or developer is immense: you immediately evoke the emotions of potential buyers as soon as they open the listing on ImmoScout24. A 'bare square' suddenly becomes a cozy reading corner or a stylish master bedroom. At the same time, you demonstrate to scale, how much space the room actually offers. And the best part: Compared to traditional home staging, where you have to pay a shipping company, furniture rental, and an interior designer (often starting at 3,000 euros and up), digital furnishing costs only an absolute fraction. It is by far the most efficient marketing measure to massively shorten the sales time (time-on-market) of vacant properties and to start price negotiations at a significantly higher level.
We buy houses in which we can imagine ourselves being happy. Empty rooms block this imagination. Photorealistic digital furniture, burning candles on the table, and plants in the corner immediately trigger the 'I want to live here' feeling in the buyer.
We place furniture 100% to scale. As soon as a buyer sees in the picture that a king-size bed (2x2 meters) easily fits into the empty room and there is still space for wardrobes, the fear of 'too small' rooms disappears immediately.
Classic home staging is often tied to the inventory of the furniture rental service. With digital staging, we have endless possibilities. Are you selling a hipster loft? We furnish it in an industrial style. A semi-detached family house? We choose bright, Scandinavian design.
Save yourself the expensive logistics, shipping companies, insurance, and rental costs for real furniture. You also don't have to wait for the furniture to be delivered. Digital furnishing often takes only a few days and costs only a fixed price per processed image.
You describe your property and goal – we confirm scope and price.
We clarify style, material and deliverables with you.
We create the visuals or capture on site.
You receive the finished files ready for listing and marketing.
Yes, absolutely. The real estate association and the major portals allow this, provided there is complete transparency. It is best practice and absolutely necessary to label the images in the exposé as 'Virtual Staging Concept' or 'Digital Home Staging.' We recommend that agents always upload the digitally furnished image as the 'hero shot' (first) on platforms like ImmoScout24, followed immediately by the original empty photo. This way, you use the psychological effect without deceiving anyone.
This is the most important quality claim of our work. A virtual sofa that is too small would make the room appear artificially huge – that would be an unacceptable deception. Our 3D artists calculate the exact room depth based on known reference points in the photo (door frames, windowsills, power outlets). This way, we ensure that the virtual 2-meter bed takes up exactly as much space as a real bed would.
For this, we offer our so-called 'Digital Decluttering.' Before we can digitally re-furnish the room, our retouchers have to digitally 'erase' the old furniture, carpets, and picture walls from the original photo and reconstruct the walls and floors behind them. Once the room is digitally 'cleared out,' we place the new 3D furniture. This process is somewhat more elaborate, but it has the greatest leverage effect in unrenovated existing properties.
Of course. We offer you a digital catalog in advance with various high-quality design lines (e.g., Modern, Scandinavian, Luxury-Classical, Industrial). You know your local target audience and buyer group best. You tell us which style will most likely sell the property, and we consistently apply it to all selected images of the property.
Increase your sales prospects with professional property marketing.
