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Interactive real estate marketing

Create virtual tour for real estate

The way properties are searched for and viewed has fundamentally become digital. A simple photo gallery is no longer sufficient today to convey the spatial feeling and true character of a house. If you have a virtual tour created for real estate, you open your doors around the clock to qualified buyers worldwide. We use highly precise 3D laser scanners to digitally capture your property and provide it online as an interactive, to-scale twin tour.

Why a virtual tour is revolutionizing sales

Every real estate agent knows the frustrating scenario: You spend half of Sunday driving around the city to show ten different prospective buyers through a single-family home. Seven of these buyers already decide in the hallway that they do not like the layout of the house or that the children's room is too small. These useless viewings cost you a massive amount of time and eat into your margin. If you hire us to create a virtual viewing for your properties, you can almost completely eliminate this wasted effort. A virtual viewing (often referred to as a 360-degree tour or 3D tour) acts as a ruthless digital filter.An interactive virtual 360-degree viewing a property, displayed on a tablet computerThe process of creation is completely effortless for you. One of our certified scan operators visits your property with a state-of-the-art infrared or LiDAR camera system (such as the Matterport Pro3, for example). We place the scanner at strategic points in each room. The device rotates around its own axis, capturing not only high-resolution 360-degree photos but simultaneously measuring the exact spatial dimensions of the room with millions of laser points. Scanning an average single-family house is often completed in less than two hours. Afterwards, these gigantic amounts of data uploaded to the cloud and calculated by powerful servers into a seamless 3D model (the so-called 'dollhouse model' or Digital Twin). The end product is a simple web link that you can integrate into your listing on ImmoScout24 or your own website. Interested parties click on this link and can immediately move smoothly through the property. They can 'walk' from the kitchen to the living room, look around, look up at the ceiling, and even unfold a digital tape measure to check if their favorite sofa fits in the corner. Anyone who schedules an actual on-site appointment after this extremely transparent virtual viewing is no longer an 'real estate tourist.' They already know the property inside and out, are aware of any potential weaknesses, and have a serious intention to buy. As a broker, you hold fewer appointments, but you negotiate with significantly more qualified leads and, on top of that, secure an extremely modern, innovative reputation with your sellers.
Interactive real estate marketing – visualization example

Your benefits at a glance

24/7 Open House

Your property can be viewed by hundreds of interested parties at the same time, completely independent of the time of day, weather, or the real estate agent's schedule. This is an invaluable advantage, especially for out-of-town or international buyers.

Exact digital surveying

Since we work with laser scanners, the virtual tour is to scale. Buyers can use the integrated digital measuring tape to measure window widths, niches, or wall lengths on the screen down to the centimeter.

Integration of info tags (Mattertags)

We can place digital 'labels' on the tour. If the camera points at the fireplace, a text box pops up: 'Open fireplace, newly serviced 2025'. If it points at the floor: 'High-quality oak parquet'. This is how you present selling points interactively.

Generation of 2D floor plans included

A gigantic side effect: Since the system has completely measured the property, we can export millimeter-accurate, dimensioned 2D floor plans for your PDF brochure at the push of a button from the scanned data obtained. You save yourself the architect.

How it works

  1. Request

    You describe your property and goal – we confirm scope and price.

  2. Briefing

    We clarify style, material and deliverables with you.

  3. Production

    We create the visuals or capture on site.

  4. Delivery

    You receive the finished files ready for listing and marketing.

Everything you need to know about Interactive real estate marketing

Frequently asked questions

No, it does not have to be empty, but it should be tidy (staged). Since the scanner captures a continuous 360-degree view, nothing can be hidden 'behind the camera.' Everything that is in the room during the appointment (including personal photos) will be visible in the tour.

This is extremely simple. You will receive a generic weblink (URL) from us. In the input mask of ImmoScout24 or other common real estate software programs (like Flowfact or OnOffice) there is a special field for 'Virtual Tour'. Insert the link there, and the portal will automatically embed the tour for the visitor.

Yes, absolutely. Data protection (GDPR) has the highest priority. If family photos are hanging on the wall or personal documents are lying on the desk in an occupied property, we make them unrecognizable in the post-production of the tour (pixelation/blurring).

Of course. Many brokers use our tours in the so-called 'closed mode'. The virtual viewing is not publicly visible on the portal. Interested parties must first contact you and verify their identity. Only then do you send them the password-protected link to the tour. This protects the privacy of the current residents.

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