A successful strategy begins with the perfect 'hero shot' – the cover image that stops the user's scrolling on platforms like ImmoScout24 or Facebook. Spectacular drone shots at dusk or extremely high-quality, HDR-technology illuminated architectural photos. As soon as the user clicks on the listing, the second stage of the strategy comes into play: extending the time spent. Nothing keeps a user on a listing longer than interactive content. By integrating a seamless 360-degree tour (e.g., via Matterport), the interested parties take control themselves. They navigate virtually through the property, which has been proven to lead to a 300% longer time spent. Platform algorithms register this long time spent and automatically rate your listing as more relevant, which leads to a better ranking in search results. The third strategic pillar is pre-qualification. A visually appealing, high-resolution 2D or 3D floor plan filters out those interested who where the fit is not right. Only highly qualified leads remain. By outsourcing this entire media production to our agency, you can immediately implement these complex marketing strategies in your company without having to invest in expensive camera equipment, drone licenses, or 3D software yourself. You scale your marketing, enormously strengthen your real estate branding, and secure an unfair competitive advantage in your region.
Successful real estate marketing today also takes place on social media. Our high-resolution HDR photos and short, dynamic drone video clips are the perfect 'snackable content' material to generate organic reach and young buyer groups on Instagram, LinkedIn, or TikTok.
ImmoScout24 and Immowelt reward listings that offer complete media packages. If your exposé includes, in addition to the texts, 15+ high-quality images, a floor plan, and ideally a 360-degree link, your 'Listing Quality Score' will increase drastically.
The best strategy for vacant properties or shell constructions is virtual staging (digital home staging). Instead of advertising empty rooms, we show the potential by digitally furnishing the images with state-of-the-art furniture. This way, we transform bare walls into sales-driving emotions.
Top brokers prefer to work for top agencies. If your visual marketing stands out across the industry due to premium quality, you not only attract more real estate sellers but also recruit the best sales talents for your team much more easily.
You describe your property and goal – we confirm scope and price.
We clarify style, material and deliverables with you.
We create the visuals or capture on site.
You receive the finished files ready for listing and marketing.
The absolute foundation is professional architectural photos taken with HDR technology and a visually appealingly prepared 2D floor plan. Everything builds on that. If you want to elevate your strategy to a premium level, drone images (to visualize the macro location/infrastructure) and a 360-degree tour (for a digital preview) are the decisive levers.
A very smart and proven strategy is the password-protected tour. You only publish the best photos and a 'teaser' for the virtual tour in the open exposé. To unlock the full 360-degree tour, the interested party must leave their contact details with you (lead capture). This way, you generate highly qualified data sets for your sales team.
Yes. A holistic real estate marketing strategy requires omnichannel material. We provide you with the produced images in various resolutions and crops upon request: landscape format (16:9 or 4:3) for the major real estate portals and high-resolution for print exposés, as well as vertical crops (9:16) specifically for Instagram Stories or TikTok.
Definitely. Marketing projects that haven’t even been built yet (off-plan) requires special visual strategies. Here, we rely on high-end 3D architectural visualizations (renderings) based on your CAD building plans. We create photorealistic exterior views and furnished interiors, allowing you to start sales before the first excavator rolls in.
Increase your sales prospects with professional property marketing.
