Our specialized post-production department is precisely tailored to the extreme demands of the architecture and real estate industry. The core process of our work is manual HDR blending (High Dynamic Range). We take your on-site created Exposure bracketing and manually blend these in Photoshop. The result: the proverbial dark corners of the room become bright and friendly, while the view from the window (window pull) remains crystal clear and color accurate. But post-production involves much more than just brightness adjustments. We meticulously correct every color cast (white balance) caused by unpleasant mixed lighting (daylight from outside mixed with yellow indoor bulbs). We remove distracting sensor spots, straighten converging vertical and horizontal lines so that walls stand perfectly upright at a 90-degree angle, and increase local contrasts for breathtaking spatial depth. If the weather on the day of the shoot did not cooperate, we replace a Digitally replace a gray, rainy sky with a friendly, sunny blue (Sky Replacement) without making it look artificial. This complex, multi-layered editing requires years of experience, an absolutely trained eye, and calibrated high-end monitors. By outsourcing your real estate photography post-production to our team, you ensure a consistent, luxurious 'signature look' for your entire portfolio. You massively increase your click rates on portals like ImmoScout24, strengthen your real estate branding, and save countless hours of tedious work on your PC every week.
We do not use unnatural auto-HDR filters that create the dreaded 'grunge look' or gray edges (halos). Our retouchers work with manual layer masks in Photoshop. The result is an absolutely natural, magazine-quality lighting that appeals to buyers and builds trust.
Slanted walls and building fronts that 'lean backward' look amateurish and make the space visually restless. In post-production, we align all lines – ceiling edges, door frames, façades – mathematically precisely. This immediately makes the property appear tidier, more stable, and higher-quality.
Rescheduling appointments costs money and nerves. If it is heavily overcast on the day of the shoot, that is not a problem for us. We retouch the gray sky photorealistically and replace it with a suitable, sunny summer sky, adjusting the lighting mood on the facade accordingly.
The professional retouching of an entire property often takes longer than the photography itself. Outsource this bottleneck to us. You upload the RAW files in the evening and usually have the perfectly prepared exposé material in your cloud the next day.
You describe your property and goal – we confirm scope and price.
We clarify style, material and deliverables with you.
We create the visuals or capture on site.
You receive the finished files ready for listing and marketing.
To get the absolute maximum in dynamics, sharpness, and color correction, we ideally need uncompressed RAW files from your camera (e.g., .CR2, .NEF, .ARW) or DNG files from your drone. When you shoot your images in RAW, the sensor stores an extremely large amount of image information that would be lost in a normal JPEG. However, if you only have JPEGs (e.g., from smartphone shots), we can of course also edit and significantly enhance them.
Basically, our standard post-production includes color and geometry correction as well as HDR blending. Removing minor distractions (such as sensor spots in the sky or a single cable) is often included. However, when it comes to complex retouching (e.g., removing cars in driveways, erasing family photos on walls, or eliminating large piles of trash), this falls under our specialized 'Digital Decluttering,' which we are happy to offer you as an additional service.
No, quite the opposite. Our goal is absolute color fidelity. A white wall should appear white in the brochure and not look orange due to a yellow ceiling lamp (mixed light problem). We only correct (white balance) the misinterpretations of the camera sensor to represent reality as naturally and true to color as the human eye will also find it during the actual viewing later.
Our post-production workflows are highly optimized for B2B clients where speed is important. For a typical single property (approximately 15-20 images from an HDR exposure series), we generally guarantee a turnaround of no more than 24 to 48 hours after uploading to our customer cloud.
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