With virtual furnishing, we do not rely on physical shipping services, but on the latest 3D CGI technology (Computer Generated Imagery). You only provide us with high-resolution Photos of the empty rooms. Our experienced interior designers and 3D artists first analyze the lighting mood, perspective, and scale of the room. They then add photorealistic 3D furniture, rugs, lamps, pictures, and plants into the image precisely to scale. We calculate realistic shadows and reflections on the floor, so that the virtual furnishings merge absolutely organically and lifelike with the real environment. The result is indistinguishable for the layperson from a physically furnished room. The effect in the property listing is tremendous: the sober documentation of a room becomes a highly emotional vision of a potential home. On ImmoScout24, the prospective buyer doesn’t just see '4 walls,' but a stylishly furnished Retreat. He immediately begins to imagine his future life in this property. This emotional attachment has been proven to lead to significantly higher click rates on your listing, more qualified viewing requests, and a drastically reduced time on the market for the property. In addition, properties that have been virtually furnished are on average much more stable in price negotiations, as the attractiveness of the property is beyond question.
Empty rooms are emotionless. Through stylish virtual furniture (e.g., a cozy sofa, a set dining table, burning candles) we create an immediate feel-good atmosphere. The buyer falls in love online with the potential of the room before they have even physically entered it.
It is a psychological paradox: An empty room seems smaller than a furnished room. The human brain needs reference objects like a 1.80m long bed to gauge the remaining size of the room. By furnishing virtually to scale, you show how much really fits in the room.
Physical staging requires interior designers, furniture rental, shipping companies, and insurance – costs that quickly reach 4,000 euros. If you have properties virtually furnished, you only pay a small fixed price per image (often under 50 euros). This saves your marketing budget significantly.
Are you selling a loft apartment in Berlin-Mitte? We furnish it virtually in a raw 'industrial style.' Are you selling a villa by the lake? We use the bright 'Scandinavian look.' Through purely digital furnishing, we can tailor the design concept precisely to your affluent target audience.
You describe your property and goal – we confirm scope and price.
We clarify style, material and deliverables with you.
We create the visuals or capture on site.
You receive the finished files ready for listing and marketing.
No, as long as you communicate transparently. It is absolute best practice to mark virtually furnished images in the exposé with a subtle watermark (e.g., 'Virtual furnishing example') or to show them as a before-and-after slider in combination with the empty original image. Buyers greatly appreciate this visualization aid, as it allows them to see the potential. A negative deception only occurs if you claim that the real furniture will be included with the purchase.
Yes, that is the most important quality feature of our service. A virtual sofa that is too small would make the room appear artificially huge – that would be an impermissible deception. Our 3D artists follow the exact vanishing lines, ceiling heights, and known reference dimensions (such as door frames or sockets) in the photo to place all virtual beds, cabinets, and tables 100% to scale and physically correctly in the room.
Of course. We offer you in advance a catalog of various high-quality interior styles (e.g., Modern, Scandinavian, Industrial, Classic-Elegant, or Farmhouse). You know your local target audience best and decide which style makes the property most attractive to your potential buyers. We then take care of the coherent, detailed implementation.
Yes, in this case we are talking about a 'virtual renovation' combined with digital staging. If the room is not only empty but also has old floral wallpaper or torn-up floors, our artists can first digitally renovate the room (plaster white walls, lay new parquet) and then immediately furnish it with virtual furniture. This is the strongest lever for selling properties that need renovation.
Increase your sales prospects with professional property marketing.
