Social media that fills itself with your listings
We create posts, videos and content for your channels – either individually designed by our team or fully automated and AI-driven: connected directly to your agency software such as onOffice or propstack and governed by a fixed content plan.
Our professional service: Social media that fills itself with your listings for convincing marketing and maximum reach.
Why social media for agents?
Owners instruct the agent they know. Regular presence ensures you are the first to come to mind when selling is considered.
The content is generated automatically from your property data. You approve it – or let it publish directly.
New listings, price changes and completed sales automatically become finished content instead of sitting in your software.
How we work together
Channel and brand setup
We analyse your existing profiles, define the visual language and build templates in your corporate design.
Content plan
Together we determine how often and on which topics you post: listings, market knowledge, team, references and reviews.
Set up the interface
We connect your agency software so that new listings and status changes appear automatically as content suggestions.
Operation & optimisation
We produce, publish and evaluate. Whatever works is expanded – the plan is refined continuously.
From your agency software straight into the feed
Most agents know they ought to be present on social media – day-to-day business gets in the way. That is exactly where we come in: we connect via an interface to your agency software, such as onOffice, propstack, FlowFact or ImmoScout integrations. As soon as a property is created there, its price adjusted or its status set to sold, our system automatically generates the matching post: a property film from the existing images, a carousel post with the key data, a story graphic or a “sold” announcement. Copy and hashtags are drafted with AI support in your tone of voice, and the design follows your corporate identity. You decide whether every post comes to you for approval first or is published straight away according to the content plan.
Simple Process
You send us photos, plans or scans - we deliver the finished assets in handover formats for web, exposé and portals.
Pricing
Posts, reels and a content plan for your channels – individual or automated from your agency software.
What's included:
- Content plan with a fixed publishing rhythm
- Property posts, reels and stories in your brand design
- AI-supported copy and hashtags in your tone of voice
- Integration with your agency software (onOffice, propstack, FlowFact and others)
- Automatic publishing to Instagram, Facebook and LinkedIn
- Approval workflow on request – by email or WhatsApp
- Monthly reporting on reach and engagement
Short & clear
For agents and developers who want to stay permanently visible without investing their own time in content.
Goes well with:
Häufige Fragen (FAQ)
Social media for real estate businesses: from obligation to automated channel
Hardly any agency disputes the value of social media – and hardly any finds the time for it in day-to-day business. The typical trajectory is familiar: a profile is created, worked on enthusiastically for three weeks, then a sale gets in the way, and the last post is six months old. The problem is rarely a lack of insight but a lack of structure. Content has to come into being without anyone having to actively produce it. We solve exactly that by tapping the source where your content already sits: your agency software. Every new listing, every price adjustment and every completed sale is an occasion for a post – and with us it automatically becomes one.
1. The agency software interface as a content engine
The core of the system is the connection to your existing property management. Via the interfaces of onOffice, propstack, FlowFact or an OpenImmo export we read out property data and status changes. When a property is newly entered, the system generates a proposal from it: a short film from the stored property images, a carousel post with living space, room count and location, or a vertical story graphic. When the status is set to sold, a success announcement is created automatically – demonstrably one of the most effective formats for owner acquisition, because it proves competence rather than claiming it. The decisive point: nobody on your team has to remember any of this. The occasion produces the content.
2. AI-supported copy that sounds like your business
Automated copy usually fails through blandness. That is why we configure a profile of your communication before launch: form of address, sentence length, level of technical detail, use of emojis, characteristic phrases and the topics you deliberately avoid. On this basis the AI drafts post copy, calls to action and hashtag sets that suit the individual property and the platform – a LinkedIn post about commercial space is written differently from an Instagram reel about a semi-detached house. Before publication every text passes a quality check for factual consistency against the property data, so no claims appear that the listing itself does not support.
3. The content plan: listings alone are not enough
A channel that shows nothing but listings feels like a shop window and is followed accordingly rarely. We therefore work with a mixed editorial plan that combines property posts with formats that build trust: market figures for your region, answers to recurring owner questions, insights into the team, client testimonials and reviews, notes on legal changes. This mixture ensures that you are also followed by people who are not currently buying – and those are precisely the owners who will sell in two years. The plan fixes frequency and topic distribution bindingly, so visibility no longer depends on your current workload.
4. Individually designed or fully automated – your choice
We offer the service at two levels. In the individual variant our team designs every post manually: bespoke image selection, hand-set layouts, editorially written copy. This suits businesses with high demands on their visual brand or premium properties. In the automated variant the system handles production according to stored templates and we carry out spot checks. Many clients combine both: the ongoing stream of listings runs automatically while campaigns, project launches and brand posts are created individually. The approval process is equally flexible – from “every post comes to me first” to “just publish it”.
5. Reporting and development instead of gut feeling
Each month you receive an evaluation that goes beyond mere follower counts: which property types generate the most engagement, which formats lead to profile visits, on which weekdays your audience is active, and which posts actually led to enquiries. From this data we continuously sharpen the content plan. Experience shows the weighting shifts noticeably in the first months – often away from classic property posts towards formats that show you as a person and demonstrate your market knowledge. This adjustment to real resonance is precisely what distinguishes a managed channel from one that is merely filled.
What our partners say
"Thanks to off-plan renderings, we have much higher planning security because we can start pre-marketing very early."
"The 3D models help us visualize complex details early on and avoid planning errors."
"The cinematic tours are so professionally produced that we could even use them for TV spots. Simply top!"
"The Matterport tours are a huge help for our property managers to assess conditions from afar."
"Digitizing our marketing processes with FotoEstate was the best strategic step of recent years."
"The virtual furniture in office staging looks absolutely realistic. No one notices that the rooms are actually empty."
"Thanks to off-plan renderings, we have much higher planning security because we can start pre-marketing very early."
"The 3D models help us visualize complex details early on and avoid planning errors."
"The cinematic tours are so professionally produced that we could even use them for TV spots. Simply top!"
"The Matterport tours are a huge help for our property managers to assess conditions from afar."
"Digitizing our marketing processes with FotoEstate was the best strategic step of recent years."
"The virtual furniture in office staging looks absolutely realistic. No one notices that the rooms are actually empty."
Selected projects
A look at projects we have delivered for our clients.
80% pre-sale before construction start thanks to photorealistic 3D renderings
Read case study
Penthouse sale in 12 days through virtual home staging
Read case study
Inheritance property marketed with 12% added value thanks to digital renovation
Read case studyReady to ignite your marketing?
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