Virtual tours bring marketing success in Fulda
-40%
Marketing
+50%
Requests
100%
Achieved price
The Challenge
Our partner, the real estate agency Gewerbeimmobilien Fulda, faced the task of marketing a newly constructed, multi-story business and co-working center in the modern Galerie district in Fulda. The building included flexible office spaces, conference rooms, event areas, and communal areas. The operator's goal was to attract both regional service providers and national companies as tenants for the office spaces. Since the spaces were flexibly adaptable and marketing began before the full completion of the furnishings, potential tenants found it difficult to imagine the usage possibilities and the modern design of the workplaces (a challenge of the unfinished construction phase that we have also solved in other projects through real estate renderings such as in Petershagen). Traditional photos of the empty or semi-finished rooms could not adequately convey the flexibility of the space concept and the high-quality technical equipment of the conference rooms. In addition, prospective tenants from outside the region were reluctant to travel for an initial viewing without detailed prior information.
Our Solution
FotoEstate developed a concept for a comprehensive, interactive virtual 3D tour of the business center in Fulda. Using professional panorama scans, we captured all floors of the complex. In the finished 3D tour, we implemented an innovative navigation menu that allowed users to switch directly between the different office sizes, the conference rooms, and the lounge areas. We integrated numerous information points (Mattertags) into the tour, providing detailed information on the IT infrastructure, flexible rental conditions, and the accessibility of the rooms. To give prospective clients from other regions a true sense of presence, we included a guided video tour in which the operator explains the special features of the center directly within the virtual space. The entire tour was seamlessly integrated into the marketing campaign and enabled a complete walkthrough on any device.
The Result
The introduction of the virtual 3D tour by FotoEstate far exceeded the expectations of the real estate agent and the operator in Fulda. The barrier for companies from outside the region dropped significantly: over 60 percent of initial contacts came from companies outside East Hesse, who had already explored the property in detail online. The closing rate per initial meeting increased by 50 percent, as customers were well informed and unsuitable inquiries were filtered out in advance. Within just eight weeks after the publication of the virtual tour, the entire business center was fully rented. The operator saved considerable sales time and was able to achieve the planned occupancy significantly faster than with comparable properties without a 3D presentation.
Project Deep Dive: Process & Details
The initial situation: A demanding marketing
In the conveniently located Fulda, an important logistics and service center in the middle of Germany, a modern business center was to be established. The operating company invested large sums in equipping the co-working spaces and conference areas. However, classical marketing through brochures and static photos came to a standstill. Interested parties had difficulty imagining the flexible space concept, and inquiries fell short of expectations. A solution was needed that would make the modernity and spatial flexibility of the property tangible.
The hurdle: Overcoming uncertainty in prospects
Commercial tenants have precise requirements for IT infrastructure, acoustics, and room layout. They avoid time-consuming on-site inspections if the suitability of the spaces is not clearly clarified in advance. For the operator of the center in Fulda, the challenge was to present the innovative workspace concept – the combination of quiet private offices, flexible team areas, and communicative lounges – in such a way that decision-makers recognize the potential immediately, without having to travel physically.
The concept: Visual excellence and attention to detail
The concept of FotoEstate envisaged a detailed visualization that went beyond a simple tour. We planned the integration of floor plans and dollhouse views to depict the precise arrangement of the offices on the floors. Each office and meeting room was captured from multiple angles to ensure complete visibility. The concept focused on visually perfectly highlighting the high quality of the materials and the ergonomic equipment of the workspaces.
The Implementation: Technology Meets Craft
The implementation was carried out with high-resolution HDR panoramic cameras. Our photographer systematically captured all relevant areas of the center in Fulda under optimal lighting conditions. In post-production, the images were linked into a seamless tour. We integrated information modules that displayed details such as power outlet locations, screen connections in the meeting rooms, and the coffee specialties in the lounge with a mouse click. This attention to detail gave the tour a high practical value.
The result: A flawless marketing success
The result fully confirmed the value of virtual marketing. The operating company was able to sign contracts with renowned tenants who had previously only visited the center digitally. Vacancy time was minimized, and occupancy increased faster than planned. The virtual tour now also serves the operator in the long term as a tool for attracting day visitors and booking conference rooms through their own website.
What our partners say
"Worth every euro. We sell on average 5% more expensive thanks to the renderings."
"An ideal addition to our physical offer. Absolute professionals at work."
"The virtual twilight pictures (Day-to-Dusk) are an absolute click magnet."
"Reliable, fast and creative. We don't do a project without FotoEstate anymore."
"FotoEstate's 3D renderings far exceeded our expectations. Our new build project was 80% sold before breaking ground."
"Thanks to the virtual tours, our clients can comfortably view properties from home. This saves us a massive amount of time and filters out tourists."
"Worth every euro. We sell on average 5% more expensive thanks to the renderings."
"An ideal addition to our physical offer. Absolute professionals at work."
"The virtual twilight pictures (Day-to-Dusk) are an absolute click magnet."
"Reliable, fast and creative. We don't do a project without FotoEstate anymore."
"FotoEstate's 3D renderings far exceeded our expectations. Our new build project was 80% sold before breaking ground."
"Thanks to the virtual tours, our clients can comfortably view properties from home. This saves us a massive amount of time and filters out tourists."
Ready for the next marketing success?
Send us your pictures or floor plans. We will advise you free of charge on which visualizations will bring the highest return on investment for your property.