Booking rate of the holiday property sustainably increased by 40%
-40%
Marketing
+50%
Requests
100%
Achieved price
The Challenge
Ostsee Urlaub GmbH faced a noticeable sales barrier in the online rental of an exclusive holiday home on Rügen. Although the detached property shone with its high-quality furnishings, a private sauna, and immediate proximity to the Baltic Sea beach, booking numbers in the off-seasons remained significantly below economic expectations. On its own booking platform as well as on the major holiday home portals, there were only unstructured wide-angle photographs that did not clearly show the exact room layout and the separation of sleeping areas. The demanding target group – mostly families with children or several friends traveling together – has high requirements for privacy and room layout during a shared holiday. Potential guests lacked certainty in the initial digital contact about how the bedrooms and bathrooms are arranged in relation to each other. Unclear room structures led to a high bounce rate in the booking process, as travelers in the premium segment do not make compromises and prefer to switch to fully transparent competing properties when there is a lack of clarity. An imprecise presentation thus continually cost the company valuable booking days.
Our Solution
FotoEstate developed a comprehensive visualization strategy based on a combination of highly precise 2D overview floor plans and photorealistic 3D floor plans to optimally present the exclusive holiday home on Rügen. Our expert team first carried out a detailed digital measurement of the entire property to capture all room dimensions, window positions, and terrace accesses down to the centimeter. Based on this data, our graphic designers created a clearly structured, color-optimized 2D model for a quick overview of the floors. In addition, a three-dimensional 3D floor plan was developed, building the holiday home layer by layer in virtual space. In this floor plan, we integrated high-quality virtual furnishings that perfectly reflected the home's maritime, Scandinavian style. From the orientation of the beds to the placement of the sauna area and the alignment of sightlines to the garden, every detail was rendered so that future holiday guests could immediately and intuitively perceive the room dimensions, brightness, and exclusive feel-good atmosphere of the property in a tangible way.
The Result
The relaunch of the online presence with the professional 2D and 3D floor plans from FotoEstate brought a resounding and sustainable marketing success for Ostsee Urlaub GmbH. The transparent presentation of the room layout eliminated all uncertainties for potential guests before their trip. The time spent on the property page increased significantly, and the conversion rate in the online booking system improved dramatically. The annual booking rate of the holiday property on Rügen was sustainably increased by an impressive 40%, with the previously underutilized weeks in the low season being fully booked. Time-consuming inquiries via email or telephone regarding bed arrangements and bathroom use were reduced by over 50%, noticeably relieving the service team. The property achieved 100 percent occupancy at the planned premium prices. The excellent return on investment impressively proved that top-quality floor plans from FotoEstate are the decisive key to success in the competitive holiday property market.
Project Deep Dive: Process & Details
The initial situation: A demanding marketing
The exclusive holiday home on Rügen operated by Ostsee Urlaub GmbH is located in a sought-after area of the island and offers every luxury for discerning vacationers. Despite these perfect conditions, online marketing outside of the absolute summer peak season proved to be extremely difficult. The traditional photographs used on the portals reached their physical limits, as they could not visually convey the logical connection between the spacious living-dining area, the separate bedrooms on two floors, and the wellness area (a phenomenon that often occurs with complex room layouts and that we also observe, for example, in extensive commercial and coworking spaces). In the digital tourism industry, customers decide within seconds based on the first visual impression. Without a clear, structured overview of the entire living area, the house often appeared confusing on screens, which completely concealed the immense potential and spaciousness of the property from the viewer.
The hurdle: Overcoming uncertainty in prospects
The biggest hurdle in the digital sales process was the spatial uncertainty of vacation customers when planning their trip. When multiple generations or friends book a premium holiday home, they want to know exactly in advance who will occupy which room and whether the bathrooms are directly accessible or separate. Since this information could not be derived from the interior photos alone, many potential guests hesitated with making a firm reservation. This cognitive barrier led to a high rate of abandoned booking processes on the website of Ostsee Urlaub GmbH. Customers switched to competitors who communicated their room layout more transparently. Therefore, it was necessary to completely eliminate this visual opacity and provide search customers with a reliable, appealing basis for decision-making that builds trust and generates excitement for the vacation.
The concept: Visual excellence and attention to detail
The FotoEstate team developed a customized visualization concept under the guiding principle 'Transparency optimizes booking.' Our goal was to present the spatial structure of the house to the customer as simply and aesthetically as possible. The concept included the creation of two-dimensional floor plans for quick orientation regarding room functions as well as three-dimensional models for the emotional experience of the living areas. We planned the faithful integration of the actual furnishing style and the flooring to create a completely harmonious overall picture. Every line of sight and every passageway was precisely designed so that the customer can immediately and fully grasp the spaciousness of the house and the exclusive arrangement of the private wellness area on the ground floor without much thought.
The Implementation: Technology Meets Craft
The technical implementation was carried out by our specialized CAD technicians and 3D artists with the highest precision. After capturing all exact measurements on-site in Rügen, the floor plans were digitally redrawn. For the 3D variants, our experts used state-of-the-art rendering engines that created a three-dimensional depth effect. Special attention was paid to the accurate calculation of light sources and shadows to perfectly simulate the real sunlight of the Baltic Sea indoors. The textures of real wood floors, tiles, and upholstery fabrics were incorporated using a high-end process. The final 2D and 3D floor plans were rendered crystal clear and optimized for seamless, fast integration into all common booking portals and mobile devices.
The result: A flawless marketing success
The release of the new 2D and 3D floor plans by FotoEstate fundamentally transformed the online sales of Ostsee Urlaub GmbH. The holiday home on Rügen immediately became an absolute customer magnet on the booking platforms. The photorealistic representation completely convinced discerning families, which was reflected in a sustainable 40% increase in bookings and a significant extension of the booking season. Customers explicitly praised in their reviews that the house was laid out exactly as shown in the excellent floor plans. The management of Ostsee Urlaub GmbH was delighted with the efficiency gains and professionalism of FotoEstate and continues the collaboration for all other holiday properties of the group.
What our partners say
"The virtual twilight pictures (Day-to-Dusk) are an absolute click magnet."
"Reliable, fast and creative. We don't do a project without FotoEstate anymore."
"FotoEstate's 3D renderings far exceeded our expectations. Our new build project was 80% sold before breaking ground."
"Thanks to the virtual tours, our clients can comfortably view properties from home. This saves us a massive amount of time and filters out tourists."
"The LiDAR scans from FotoEstate form the perfect basis for our digital facility management. Millimeter-accurate and extremely reliable."
"We use off-plan renderings for all our pitch decks. The photorealistic quality convinces even the most critical investors."
"The virtual twilight pictures (Day-to-Dusk) are an absolute click magnet."
"Reliable, fast and creative. We don't do a project without FotoEstate anymore."
"FotoEstate's 3D renderings far exceeded our expectations. Our new build project was 80% sold before breaking ground."
"Thanks to the virtual tours, our clients can comfortably view properties from home. This saves us a massive amount of time and filters out tourists."
"The LiDAR scans from FotoEstate form the perfect basis for our digital facility management. Millimeter-accurate and extremely reliable."
"We use off-plan renderings for all our pitch decks. The photorealistic quality convinces even the most critical investors."
Ready for the next marketing success?
Send us your pictures or floor plans. We will advise you free of charge on which visualizations will bring the highest return on investment for your property.