Occupancy of the coworking space doubled thanks to Matterport
-40%
Marketing
+50%
Requests
100%
Achieved price
The Challenge
The Berlin Work Hub faced a significant sales barrier in marketing its new open-plan coworking space in Berlin-Mitte. Despite a top-notch urban location and a state-of-the-art, flexible infrastructure, the booking rate for permanent team offices and flexible workstations remained far behind expectations. Traditional wide-angle photographs on the website and common rental portals were simply unable to adequately depict the dynamic room layout, the open design concept, and the high-quality communal areas. The demanding, primarily digital target group – consisting of international startups, freelancers, and remote teams – demands transparent insights and flexible space planning in advance. Many prospects shied away from the time commitment required for an on-site visit, especially if companies were looking to expand or relocate to Berlin from abroad. Without an immersive, interactive presentation format that makes collaborative work and the excellent infrastructure tangible in the first digital contact, Berlin Work Hub continuously lost potential tenants to established competitors, leading to unsatisfactory vacancies.
Our Solution
FotoEstate implemented a highly innovative solution by creating an interactive, three-dimensional Matterport tour of the entire coworking space in Berlin-Mitte. Our goal was to fully digitize the physical space and enable a seamless, location-independent walkthrough at a premium level. Highly precise Matterport 3D laser scanners were used, which, in addition to photorealistic 360-degree panoramas, simultaneously captured an exact geometric point cloud of the entire floor. The created visual model included all private offices, the meeting rooms, the open-space area, as well as the cafeteria and lounge zones. In the digital post-processing, our experts integrated strategic information points (Mattertags) directly into the model. These interactive buttons provided users with important additional information at a click, such as technical equipment like high-speed fiber connections, booking modalities for the conference rooms, and ergonomic furniture components. The inclusion of the characteristic 'Dollhouse' view additionally allowed for a perfect understanding of the entire floor plan and spatial relationships.
The Result
The integration of the Matterport 3D tour on the Berlin Work Hub website sustainably revolutionized the entire leasing process. The immersive user experience eliminated all spatial barriers and drastically increased the time visitors spent on the website, leading to an increase in qualified booking inquiries by over 50%. Prospective tenants from both domestic and international locations could virtually examine their future workplace down to the smallest detail. The time span from the first online interaction to the final contract signing for the team offices was reduced by an impressive 40%, as elaborate and time-consuming initial on-site viewings were completely eliminated. Within a few months of the launch, the overall occupancy of the large coworking space in Berlin-Mitte doubled to a stable maximum, thereby realizing the planned revenue by 100%. The outstanding return on investment convincingly demonstrated that three-dimensional Matterport tours by FotoEstate are the decisive digital competitive advantage in the modern commercial real estate market.
Project Deep Dive: Process & Details
The initial situation: A demanding marketing
The large-scale coworking space of the Berlin Work Hub in Berlin-Mitte was designed to meet the growing demand for flexible and representative work environments. Despite the excellent facilities, the sales launch through traditional marketing channels proved to be extremely laborious. Conventional, static photos could not capture the lively atmosphere and the open spatial concept. On digital channels, the workspaces often appeared isolated or cramped, as the spatial depth and the fluid transitions between focused work areas and communal lounges were not visually conveyed. In today's competitive B2B environment, a simple photo gallery is no longer sufficient to convince modern companies of the quality of a location. An innovative marketing tool that makes the functionality and exclusive design of the spaces realistically experienceable in the digital realm was missing.
The hurdle: Overcoming uncertainty in potential customers
The biggest hurdle in the rental process was the spatial uncertainty of potential tenants, especially when planning flexible team expansions. Project managers and founders need to be able to accurately assess before renting whether the acoustics in the open-space areas are right, how far the paths to the meeting rooms are, and whether the infrastructure meets professional standards. Since many international start-ups coordinate their locations from overseas, physical visits posed a significant logistical obstacle. This visual barrier led to long decision-making cycles and the termination of contacts (a problem that, in the case of complex investments – such as listed heritage ensembles – can often only be resolved through interactive visualizations). For the sales team of the Berlin Work Hub, the goal was to completely eliminate this hurdle and provide prospective tenants with maximum transparency and planning security directly on the screen, in order to sustainably strengthen trust in the brand.
The concept: Visual excellence and attention to detail
The team at FotoEstate developed a comprehensive digitization concept based on uncompromising attention to detail and intuitive user guidance. The goal was to create a photorealistic, interactive representation of the entire space, available as a digital twin around the clock. Our concept envisioned a strategic placement of scan points to enable the viewer to navigate the premises smoothly and logically. We planned the targeted linking of the visual tour with informative data points to highlight technical details such as monitor equipment, soundproof phone booths, and coffee machine models interactively, thereby fully answering all relevant questions of the target audience during the virtual tour.
The Implementation: Technology Meets Craft
The technical implementation on site in Berlin-Mitte was carried out precisely and efficiently by our certified 3D capture specialists. To avoid disrupting ongoing operations, the scans were conducted in the early morning hours. Using the latest Matterport laser scanners, the entire floor was digitized grid by grid, while HDR camera systems ensured perfect and uniform lighting of all areas of the rooms. In post-production, the individual data sets were seamlessly linked together, resulting in the characteristic 3D dollhouse model. This enabled users to view the entire room structure from a bird's-eye perspective, zoom in, and move completely freely through the digital twin, as if they were standing right on site in the heart of Berlin.
The result: A flawless marketing success
The implementation of the interactive 3D tour by FotoEstate marked the decisive turning point for the Berlin Work Hub. The release of the Matterport model led to an immediate revitalization of online campaigns. The website's conversion rate surged, as potential tenants were enthusiastic about the absolute transparency and high quality of the tour. Numerous team offices were completely rented digitally by international companies, without any physical viewing ever taking place. Vacancy was completely eliminated, and the occupancy of the entire space doubled. The Berlin Work Hub praised FotoEstate for the excellent technical execution, which took the company's real estate marketing to a new, highly profitable level.
What our partners say
"The quality of the image editing is outstanding. Even photos taken in bad weather look perfect after processing."
"Integrating the Matterport tours into our CAFM systems went smoothly. A huge added value for our inventory management."
"We now only present our construction projects with 3D models from FotoEstate. They make complex architecture tangible and understandable."
"The AR indoor navigation is an innovative solution for our large office complexes. Our tenants and visitors are thrilled."
"The visual preparation of our data rooms by FotoEstate has significantly strengthened our investors' trust. Highest professionalism."
"The CAD transformation of our old plans was extremely precise. We finally have a clean, digital basis for our revitalization projects."
"The quality of the image editing is outstanding. Even photos taken in bad weather look perfect after processing."
"Integrating the Matterport tours into our CAFM systems went smoothly. A huge added value for our inventory management."
"We now only present our construction projects with 3D models from FotoEstate. They make complex architecture tangible and understandable."
"The AR indoor navigation is an innovative solution for our large office complexes. Our tenants and visitors are thrilled."
"The visual preparation of our data rooms by FotoEstate has significantly strengthened our investors' trust. Highest professionalism."
"The CAD transformation of our old plans was extremely precise. We finally have a clean, digital basis for our revitalization projects."
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