Matterport Indoor Navigation brings marketing success in Peine
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Marketing
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Achieved price
The Challenge
The Peine Clinic Center, an important medical care center for the entire region between Hanover and Braunschweig, faced a significant communication challenge after a comprehensive modernization and the construction of a specialty medical center. The extensive building complex, which had developed organically over decades, included several interconnected wings, numerous wards, outpatient practices, therapy areas, and administrative departments. For patients, visitors, and even new employees, finding their way around on-site often proved extremely difficult. Conventional, two-dimensional site maps at the entrances and traditional signage were by far insufficient to clearly illustrate the complex routes. This regularly led to delays in appointments, stress for patients—especially for elderly or mobility-impaired individuals—and a noticeable additional burden on the reception staff, who had to provide directions continuously. Furthermore, the management of the clinic center was looking for a way to adequately present the modern facilities of the new private ward and the outpatient operating rooms in order to convince referrers and private patients of the high quality of the location. However, a purely photographic representation could not convey the spatial relationships and accessibility of the routes. An innovative, digital solution was sought that would both enable intuitive orientation within the building and serve as a representative marketing tool for attracting patients and professionals.
Our Solution
FotoEstate designed a forward-looking orientation and presentation system for the Peine Clinic Center based on the highly precise Matterport technology. During a multi-day survey campaign, our specialists scanned the entire publicly accessible area of the clinic center, the corridors, the central functional areas, as well as the representative wards. For this purpose, the state-of-the-art Matterport Pro3 LiDAR scanner was used, which was specifically developed for large indoor and outdoor areas. With millimeter-level accuracy and the capture of millions of 3D points per scan, we created a complete, photorealistic digital twin of the clinic complex. Based on this 3D model, we implemented an interactive indoor navigation system. Patients can now virtually move through the hospital from home before their visit or directly on-site using their smartphones. Important wards, elevators, waiting rooms, and practices were equipped with so-called Mattertags—interactive information points that contain further details, opening hours, or direct links for appointment booking. To fully protect the privacy of patients and staff, all sensitive areas were blocked during the scans, and faces as well as privacy-relevant information were automatically pixelated in post-processing. The navigation was seamlessly integrated into the clinic center's website and made directly accessible for mobile devices via QR codes at the main entrances.
The Result
The introduction of the interactive 3D tour and the digital guidance system by FotoEstate led to an immediate improvement in the overall workflow at the Peine Clinic Center. The disorientation of visitors and patients was drastically reduced: the reception staff reported a relief of around 40 percent in directional queries, which resulted in a significantly more relaxed working atmosphere. The punctuality of patients at appointments in the specialist practices increased significantly, minimizing downtime in practice operations. From a marketing perspective, the project was also a complete success. The transparent, accurate representation of the new private ward and the outpatient areas led to an increase in inquiries from private patients by over 50 percent within the first quarter after publication. Cooperating doctors and referrers praised the opportunity to virtually experience the high-quality equipment of the treatment rooms in advance. In addition, the HR department successfully uses the digital twin in recruiting to give applicants an authentic insight into their future work environment. The ROI of the measure was exceptionally high due to the increased efficiency and improved patient satisfaction.
Project Deep Dive: Process & Details
The initial situation: A demanding marketing
The Peine Clinic Center, as a central healthcare provider in the Peine district, faces the constant challenge of combining optimal patient care with high organizational efficiency. After the construction of a modern specialist medical center and the renovation of existing inpatient buildings, the complex expanded to a usable area of several thousand square meters. The existing analog wayfinding quickly reached its limits. Dozens of patients got lost in the maze-like corridors every day, causing considerable unrest within the facility. The administration was looking for a way to clearly communicate the new, barrier-free routes in order to alleviate patients' anxiety about their stay and increase comfort. Traditional floor plans were unreadable and unsuitable for laypersons.
The hurdle: Overcoming uncertainty in potential customers
The biggest hurdle for patients is the fear of the unknown when entering a hospital. Where do I have to go? Is the path suitable for my wheelchair? Are there elevators? These questions concern many people before a treatment. Until then, the hospital center's web presence only offered static images of the facade and general texts (very different from new construction projects, where lively real estate renderings like in Bornheim often create trust in advance). This did not create any trust and did not help with navigation. For the developer and operator of the connected medical center, it was also a matter of renting out the still available practice spaces to specialists. They requested a contemporary, transparent presentation of the premises to be able to get an idea of the infrastructure without elaborate trips.
The concept: Visual excellence and attention to detail
FotoEstate developed a concept for a comprehensive digital tour that combines transparency and orientation. The goal was not only to create an aesthetic walkthrough but a real digital guidance system. We planned the capture of the most important main traffic routes from the parking lot through the entrances to the individual departments. A special focus was placed on barrier-free routing to enable wheelchair users and people with mobility impairments to plan safely. Every intersection and decision point in the building was precisely documented to ensure a smooth transition without loss of orientation in the finished model.
The Implementation: Technology Meets Craftsmanship
The technical implementation was carried out with the Matterport Pro3 LiDAR system, which enables precise 3D scans in combination with high-resolution HDR photography. Our team scanned over 150 measurement points throughout the Peine Clinic Center. Thanks to the LiDAR technology, we were also able to seamlessly capture the transitions between the indoor areas and the outdoor areas (such as the parking lot and the helicopter landing pad). In post-production, the scan data was processed into a seamless mesh and overlaid with the image data. The result is a millimeter-accurate 3D model of the entire complex. We integrated custom information points (Mattertags) with directions that, at the push of a button, guide visitors to the most important departments.
The result: A flawless marketing success
The result exceeded all expectations of the clinic management. Already in the first few weeks, the 3D tour on the Peine Clinic Center's homepage recorded thousands of visits. Feedback from patients was consistently positive: Many stated that they felt significantly safer and more relaxed due to the prior virtual walkthrough. The rental of the remaining practice spaces in the specialist center could be completed in a very short time, as interested doctors were able to examine the modern rooms in detail online. Through this measure, the Peine Clinic Center has positioned itself as a digital pioneer in the regional healthcare landscape.
What our partners say
"The fast processing time for the images is a huge advantage for our fast-paced business."
"With the digital twins, we can present our large-scale projects in detail even to international investors."
"Collaboration is always smooth. FotoEstate understands exactly what we need for successful campaigns."
"The quality of the point clouds from the LiDAR scans is outstanding and can be seamlessly integrated into our BIM systems."
"The retouching work is fantastic. Disturbing elements are removed without a trace, yet the image still looks absolutely natural."
"We exclusively use FotoEstate's services for our entire portfolio. The consistency in quality is impressive."
"The fast processing time for the images is a huge advantage for our fast-paced business."
"With the digital twins, we can present our large-scale projects in detail even to international investors."
"Collaboration is always smooth. FotoEstate understands exactly what we need for successful campaigns."
"The quality of the point clouds from the LiDAR scans is outstanding and can be seamlessly integrated into our BIM systems."
"The retouching work is fantastic. Disturbing elements are removed without a trace, yet the image still looks absolutely natural."
"We exclusively use FotoEstate's services for our entire portfolio. The consistency in quality is impressive."
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