Transform your store into a digital showroom
Bring your products directly to customers’ homes. With interactive store tours and integrated product links, we make your business tangible 24/7.
Services for Transform your store into a digital showroom – matched to your use case.
Why digital retail works:
Extended counter 24/7
Customers can browse your shelves virtually even after the store closes and buy directly from the online shop via a link.
Google Local SEO Booster
Google Street View integration dramatically increases your findability and click-through rate on Google Maps.
Innovative brand presentation
A virtual flagship store presents your branding as a future-oriented omni-channel provider.
Typical Use Cases
- Case 1
Virtual flagship store and showroom
Showcase exclusive collections or furniture arrangements in a walk-through 3D tour with purchase links.
- Case 2
Google Maps optimization for business
Certified 360-degree tour increases visibility in local searches in your area.
- Case 3
Rental space in malls
Center management presents vacant retail space to potential tenants, including digital measurements.
The fusion of local trade and e-commerce
Pure online trading is often impersonal. Local trade, in turn, is suffering from falling frequencies. Our virtual retail tour builds the perfect bridge. We scan your sales area in high resolution. Using smart info points (tags), we link products on the shelf directly to the product detail pages of your online shop. How to combine the atmosphere of your store with the convenience of e-commerce.
Turnkey Integration
We support you from concept creation to on-site data capture and the final API interface to your management systems.
Matching services for your industry:
Other industries:
We review the property, the goal and the material you already have, then suggest a combination of existing services.
Start inquiryOmnichannel marketing: The fusion of POS and e-commerce
Stationary retail is under enormous pressure. E-commerce giants dominate purchasing behavior through limitless availability and convenience, while city centers and shopping centers (malls) compete for foot traffic. The solution for chain stores, boutiques, and brand showrooms does not lie in separating online and offline, but rather in their seamless integration (omnichannel retailing). FotoEstate transfers your physical store (point of sale) into the digital world. With immersive 360-degree store tours (virtual commerce / v-commerce), we make your exhibition spaces tangible 24/7. We combine the emotional experience and well-thought-out visual merchandising of your store with the high-conversion checkout logic of your web shop. This is how you emotionally connect customers to your brand and drive sales across all channels.
1. Shoppable 3D Tours: The virtual counter (V-Commerce)
A regular webshop (grid layout) is highly efficient, but often sterile and uninspiring. A virtual 3D tour through your flagship store (e.g., realized with Matterport) conveys the DNA of your brand. Customers stroll virtually through the aisles, looking at the finely curated mannequins or the display in the furniture showroom. The heart of the system is the interactive e-commerce hotspots (shoppable tags). If the customer likes an armchair or a jacket in 3D space, they click on the corresponding hotspot. A pop-up shows product details, availability, and an 'Add to Cart' button that routes directly to the backend of your existing webshop (Shopify, WooCommerce, Magento).
2. Local SEO & Drive-to-Store via Google Maps
Walk-ins are essential for local retailers. Today, the customer journey almost always begins on the smartphone with Google Maps. As certified Google Street View photographers, we are authorized to link your 360-degree tour directly to your Google Business Profile. This allows users to step through your front door virtually directly from the sidewalk on Google Maps and virtually inspect the store. This Street View integration is one of the strongest ranking factors for Local SEO (Local Pack). It massively lowers the inhibition threshold for new customers and demonstrably drives more physical traffic to your store (drive-to-store marketing).
3. B2B space marketing for center management
Shopping mall operators and retail asset managers constantly face the challenge of leasing empty spaces (white boxes) to chain stores. Instead of merely sending potential anchor tenants fixed 2D floor plans, offer them a walk-through digital twin of the vacant retail space. Prospective tenants can check sightlines in the mall corridor (footfall potential), measure shop window fronts (length and area measurements directly in the point cloud), and determine if the technical building equipment (TGA) is adequate for their catering or fashion concept. This significantly accelerates the leasing process.
4. Digital visual merchandising (planograms)
For large chain stores (branch network operators), ensuring compliance with visual merchandising across all branches nationwide is a major cost factor. Area managers have to travel constantly to verify the correct implementation of window displays and shelf planograms. A regular 3D scan (e.g., monthly after a promotion change) of a best-practice store serves as the perfect immersive training basis for all store managers nationwide. You can see exactly how the new fall collection should be arranged in the 3D model without requiring an area manager to be on site.
5. Event shopping and live guided tours
Take customer service to the next level. We use special software to enable guided virtual tours (live guided tours). A salesperson from your store meets a customer from abroad via video call directly in the store's virtual 3D twin. Both see the same screen. The salesperson guides the customer virtually to the product, advises them live in front of the 3D image of the exhibit, and completes the sale (high-ticket closing for furniture or luxury watches) directly via the integrated checkout link.
What our partners say
"Thanks to the precise area calculations, we finally have absolute legal certainty for our lease agreements."
"A worthwhile investment! The visual enhancement of our properties is directly reflected in higher sales prices."
"Virtual home staging evokes emotions that empty rooms simply cannot convey. Highly recommended."
"The drone footage perfectly shows the infrastructure around our properties. This is extremely important for our clients."
"The fast processing time for the images is a huge advantage for our fast-paced business."
"With the digital twins, we can present our large-scale projects in detail even to international investors."
"Thanks to the precise area calculations, we finally have absolute legal certainty for our lease agreements."
"A worthwhile investment! The visual enhancement of our properties is directly reflected in higher sales prices."
"Virtual home staging evokes emotions that empty rooms simply cannot convey. Highly recommended."
"The drone footage perfectly shows the infrastructure around our properties. This is extremely important for our clients."
"The fast processing time for the images is a huge advantage for our fast-paced business."
"With the digital twins, we can present our large-scale projects in detail even to international investors."
Discuss a project in this industry
Describe the property and the goal. We map rendering, staging, floor plans or a tour to the case.